A Campaign That Gets People Talking
(Even the Chicken)

For the initiative “Basta spennare il cittadino” (“Stop Plucking the Citizen”), Accentrix created a communication campaign that blends creativity and strategy in a coherent, recognizable, and high-impact way.

The image of the plucked chicken – ironic, immediate, and visually powerful – became the central symbol of a visual language designed to capture attention and spark reflection.

A fully integrated creative and strategic effort, where every detail – from tone to visual identity – contributes to building a strong, consistent, and memorable campaign.